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Consumer Product

Group Ordering

First to market in food tech before the major competitors.

Problem

When friends ordered food together, one person had to collect everyone's orders manually, pay upfront, then chase the group for money. People dropped off before completing the order. The friction was coordination not intent.

What I built

One person creates a group order and shares a link on WhatsApp. Everyone joins the same basket, adds their own items, and the bill splits cleanly at checkout.

The hardest part was keeping every person tied to one shared basket in real time without losing track of whose item was whose.

Key decisions

Solve the coordination problem directly rather than offering discounts. Build the shared basket as a real-time session so every joiner sees the same state.

Outcome

Shipped before Swiggy and Zomato. First to market in food tech for this feature. Group orders had significantly higher average order value than individual orders.